24 World is an entity evolved from two experienced dot com houses namely Evision and Cyberbridge. The nature and working of the two bodies have been with a variety of clients and own brands for growth and implementation over the past twelve years. The direction and focus is now to cater media needs online in a serious and befitting manner for growth of the advertising and digital media industry in Pakistan. Waljis travel (2002) Portal development and initial sales target including training for future maintenance of site by staff Navitus (2006) management consulting practice firm - web portal development,design and maintenance till date Liberty Books initial development maintenance, target was to increase traffic on portal which was doubled to 400 (initial basis) and simultaneously led to increased sales with similar proportions (2005) Business Recorder portal maintenance and establishing link with UK banks to connect transitivity (2004) Sultan Group of Companies (2006) - website development and initial maintenance Marble Smith (2008) Creation of online portal along with maintenance and marketing for direct sales based online outlet. Sony Video Conferencing (2007 till 2009 – International) Marketing based outsourced project where target was to achieve annual online sales of USD 10.0 million. Target was achieved within first 12 months after taking over site initial sales from USD 5.0 million Heritage Online (2007) portal developed, designed and marketed till date covering a range of topics detailing Pakistan and regional interests. Pakistan Council of architects and town planners (2007) Portal developed, designed and marketed for first year of governing body.
Ebizsubmit – online marketing project where orders of varying kinds are picked up and clients are dealt with on individual query basis Karachi Champions league (2010) Design, development, marketing and maintenance of official web portal concerning the competition.
The experience covers basic web presence maintenance to sophisticated viral marketing by promoting onto various online digital channels such as video sites, product comparison engine, coupon distribution, pod casting; article Marketing and 20 such mechanisms. The digital aspect of business then continues to Social Media and Survey Management.
Other then viral and social media, one of the important marketing tools is seen in paid marketing covering search engine promotion, blog advertisement, placing banner on Niche Websites and the sort. Further customized services in form of CRM (Customer Relationship Management) ensure timely delivery of results and customer satisfaction.
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